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BAGS Limited

Hong Kong, 2018


BAGS is a reputable supplier of hard and soft interior design finishes serving projects across Hong Kong and Asia. However, the company previously lacked a cohesive brand identity.

To strengthen BAGS' market presence, I developed a brand identity that reflects the company's core offerings and value proposition. The logo features a bag icon, symbolizing BAGS' role as a convenient provider of essential building materials for designers.The accompanying rectangular shape represents the diverse range of interior finishes carried by the company. Together, these visual elements capture BAGS' identity as a trusted supplier and reliable resource for designers.This distinct brand identity positions BAGS as a partner that designers can depend on, enhancing the company's market positioning and communication of its unique value.



Concept Render by Bella Lau
Concept Render by Bella Lau ︎︎︎

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